Friday, February 10, 2006

It's way more than coverlines

"If I wasn't here, I'd be working on cover lines like'Mattress Moves So Hot His Thighs Will Go Up in Flames.' -- Kate White NEW YORK -- Kate White, the editor-in-chief of Cosmopolitan has some rules about covers and she shared them this week at the 20th Annual DMA Circulation Day. What is normally a fairly technical discussion among direct marketing associates (hence, DMA) about rate

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