Customers at any price?

Has anyone out there received a direct mail offer for Maclean's that effectively means it is being sold to some subscribers for 57 cents a copy? If so, it is the lowest rate ever having been charged for the magazine. Its usual and published rate is 56 issues (52 + 4 free) for $55.08 or 98 cents an issue. In the past it has offered the magazine for as low as 78 cents an issue as an incentive for